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#hashtags #morethanjustasaying
Everybody loves a good hashtag. For both young and old, hashtags are a fun way to add side notes to your posts on social platforms. For marketers though, hashtags are much more than just a witty...
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Digital Reputation Management for Franchisees: Why it’s important and why YOU...
In today’s society we are well beyond just online marketing and advertising. Thanks to Web 2.0, social media, search engine optimization (SEO), Google, Ask.com and more, it is crucial for business...
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The top 3 social media campaigns that inspire me
Social media is no longer the shiny new toy. By now, most companies have integrated some sort of social media into their traditional marketing plan. As a result, there is a saturation of campaigns,...
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One Crazy Campaign + One Clever Contest = 11K Entries
If you haven’t noticed, we get a lot of gratification out of successful campaigns that are dead on strategically. So we just have to brag about the totally awesome Social Media campaign we just...
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Have we replaced face-to-face conversations with Twitter, Facebook messages...
It’s safe to say that social media has infiltrated every aspect of our lives, right? I remember when Facebook had just started and required a university email address to create an account. Back then,...
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Franchises: Should you Have Local Social Media Accounts?
When we’re sitting down to brainstorm a social media campaign for a client, one of the first things that comes to mind is “how can we make sure this campaign is completely integrated into the existing...
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How to Host a Mini-Campaign on Social Media
Last week we talked about The Five Reasons to Hire an Agency for Digital Management, two of the most important reasons being strategy and integration.Many people still believe that managing a brand’s...
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So, Your Franchisees Have Social Media Accounts; What Now?
Having your franchisees manage their own social media accounts can be both beneficial, and challenging. If managed well, they can drive sales and spread your messaging. If managed poorly, they can...
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How to Translate Your Social Media Metrics into Sales
It’s a given that almost all brands are present on social media these days. So now, CEOs and COOs are looking to community managers and saying, “Show me the money!” We’ve already discussed the...
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3 CPG Social Media Campaigns That Are Doing Something Right
The Consumer Packaged Goods or CPG market is a booming one. Valued at approximately 2 Trillion dollars, as a marketer it can be a bit overwhelming. Although the CPG market is somewhat saturated, some...
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Taking A Bite Out Of Shark Week
Okay, okay, we get it. It’s Shark Week. We’re reminded every time we turn on the TV, log into Facebook, or read the news online. Shark Week is EVERYWHERE. For whatever reason, Discovery’s weeklong...
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Help Us Spread the Word: Pack the Backpack School Supply Drive
One of the best things about social media is the power to do good. Individuals and organizations alike use social media marketing to raise awareness about issues, raise money to help support charities...
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Industry Update: Snapchat
Okay, I admit it I use Snapchat. I was reluctant to join at first because of the stigma behind an app that deletes photos after 10 seconds. I was convinced the only people who would use something like...
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Finally a Facebook Update Worth “Liking”
By now, we are all used to Facebook’s continuously changing rules and regulations. Recently Facebook has finally made some changes that have some of us in the social media world rejoicing.A few weeks...
View ArticleSometimes You Just Have to Laugh
Here at The Cyphers Agency, we like to take social media marketing pretty seriously #yesifacebookforaliving. Sometimes though, usually on Fridays #TGIF, we can’t help but sit back and laugh at this...
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The Do’s and Don’ts of Real Time Marketing
Real Time Marketing is all about listening to what people are talking about, and joining the conversation while simultaneously promoting your brand. This type of marketing can be incredibly effective,...
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A Social Media Campaign That Will Leave You “Satisfried”
Burger King recently launched their new product, Satisfries and they are hitting the nail on the head with every aspect of their marketing campaign. Burger King is behind its competitors in terms of...
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Home Depot Fumbles
This week Home Depot joined the long list of brands that have posted inappropriate and offensive content on social media. This isn’t the first time someone with poor taste has posted something...
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Little Digital Things: 3 Facebook tips that everyone can and should implement...
If you are looking for some simple tips to help clean up your Facebook strategy- look no further! Keeping up with social media best practices can be a headache, but we’re here to tell you what you...
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DiGiorno Pizza won the Twitter Game
Did anyone catch last night’s NBC production of The Sound of Music? If you did, you would be 1 of the 18 million people who tuned in to watch Carrie Underwood reenact Maria. But the real entertainment...
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